• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2019, Volume: 12, Issue: 38, Pages: 1-8

Original Article

Predictive Analysis: Role in Big Data


Background/objectives: Predictive analysis not only gives us a better insight into customer and user’s likes and dislikes but can also help in improving and increasing revenues, profits and reach. Predictive analysis is something that everyone should be aware of as it can bring many advantages to any field be it social media, e-commerce, IT sector, business, startups etc. In this paper, some techniques are discussed that are used in predictive analytics. Methods/statistical analysis: It is important to explore the new possibilities and opportunities that a huge collection of data can bring us and one of the best ways of doing is to analyze and improve decision-making processes. We have discussed various Regression techniques. Findings: With the increase in technologies and everything shifting towards the online market and the need for analytics increased too. Improvements/applications: In this study importance and need for predictive analysis in various field is discussed.

Keywords: Predictive Analysis, Predictive Models, Machine Learning, Analytics.


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