Indian Journal of Science and Technology

Abstract

E-Commerce plays important roles in developed countries and developing countries. However, there are some literature reviews claimed that Small Medium Enterprises in developing countries do not obtained any benefits from e-Commerce technologies. In this adoption research, there are six variables used to explore the relationship with using technological organizational environmental framework. Partial least square techniques are applied into this study. There are total of 200 datasets used SmartPLS v2.0M3 to perform data analysis. Based on the model, it shows that three variables are significant which are top Management, competitor pressure and government. The empirical result bring benefits to the government agencies and non government organization to formulate the IT policies and IT implementation into their organization. Besides that, the empirical result can served as benchmark data for e-Commerce adoption & diffusion researcher in developed and developing countries. From the statistic result, it proved that this parsimony model has a strong prediction toward e-Commerce adoption in Malaysia. The research can be enhanced with differentiate between adopter and non adopter to understand the e-Commerce adoption phenomena in respective context.

Keywords: Adoption, e-Commerce, Structural Equation Model, Small Medium Enterprises