Indian Journal of Science and Technology

Abstract

In today’s scenario women is walking hand to hand with the men and is being considered equivalent to men in all respects. Women employment is also at increase, but still there is low rate of women’s participation in the family business. Women face great problems and restrictions to join or work in the family business, especially in northern region of India where people give more importance to societal factors. These factors lead to be an obstacle or hurdle in the enhancement of women participation and growth of women entrepreneurship. Women have always played a important role in India since the distant past and in the present scenario. The women and the Indian family values and constitution have changed vigorously keeping with the times. Objectives framed for the present study: • To examine various business problems of women entrepreneurs in the study areas. • To ascertain motivating force behind women entrepreneurs in the study areas. • To probe into success factors of the women entrepreneurs in their business in the study areas. •  To find out the linkage between problems of women entrepreneurs, success factors of women entrepreneurs and the overall satisfaction of the women entrepreneurs. Analysis: The women entrepreneurs of Tamil Nadu are treated as the population of the study. The multi stage sampling technique has been adopted in the study. Tamil Nadu is divided into three areas such as delta region, industrial region and industrially backward region for the purpose of the research (First stage of sampling process). Findings: 1) The predictable positive sign imply that such effect is positive that success factors may raise to 0.051 for each unit raise in personal and social problems and this coefficient value is significant at 5% level. 2) The anticipated positive indication shows the effect is positive that success factors would go up to 0.138 for each unit raise in labour problems and the coefficient value seem to be significant at 5% level. 3) It is also noted that the regression weight for labour problems in the calculation of Motivational factors is not radically different from zero at the 0.05 level. Women now play an dynamic role in the field of business. Many women have curved into entrepreneurs setting up their own businesses. Likewise, women have steadily transitioned to occupy an chief role not only in the family but in the family business as well. Hence, Indian women in business may be studied on different dimensions so that this study is needed. Applications: The research will support the women entrepreneurship and society to identify the monetary and imaginative talent of women entrepreneurs, it will help to amplify the business altitude and make it effective. It will create an awareness among the women to pursue their career as entrepreneurship.

Keywords: Motivation, Problems and Satisfaction, Success