Indian Journal of Science and Technology

Abstract

The goal of taekwondo training is to achieve self-perfection, the ultimate ideal of martial arts. The objectives of taekwondo training are as follows: developing self-defense skills for self-protection; self-control; and producing democratic and exemplary citizens who are considerate of others and keep healthy attitude and bodies as individuals and social members amid the rapidly-changing society. The purpose of this study is to identify the correlation between the factors related to exercise experience as perceived by taekwondo participants and their satisfaction with exercise, acceptance of WOM and spread of WOM. First, the factors related to exercise experience had a significant impact on satisfaction with exercise. The sub factors related to exercise experience that influenced satisfaction with exercise was educational factors. Second, the factors related to exercise experience had a significant impact on the acceptance of WOM. The sub factors related to exercise experience that influenced the acceptance of WOM were cognitive factors. Third, the factors related to exercise experience had a significant impact on the spread of WOM. The sub factors related to exercise experience that influenced the spread of WOM were behavioral and cognitive factors. Fourth, the factors related to exercise experience had a significant impact on the acceptance and spread of WOM.
Keywords: Factors Related to Exercise Experience, Satisfaction with Exercise, WOM (word-of-mouth)