• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2015, Volume: 8, Issue: 19, Pages: 1-7

Original Article

Perceived Value of Game Items and Purchase Intention


The study examines the effect of perceived values of online-game items on purchase intentions of items.It also explores how item purchases are related to playing game. Consumers’ multi-dimensional perceived values are used to test hypotheses: functional, emotional, social, and financial value. The paper suggests that the more gamers perceive values of items the higher probability they will tend to purchase items. It also shows that the purchase of game items has a positive impact on playing game.
Keywords: Online Game, Online Game Items, Perceived Value, Purchase Intention, Virtual Item


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