Indian Journal of Science and Technology
Year: 2018, Volume: 11, Issue: 25, Pages: 1-5
Wiliam Niebles Nunez1 , Danilo Hernandez Rodriguez2 , Ignacio Barrios Parejo3 , Hugo Hernandez Palma4 and Leonardo Niebles Nunez5*
1Universidad de Sucre, Colombia; [email protected]
2-5Universidad del Atlantico, Colombia; [email protected] , [email protected] , [email protected], [email protected]
*Author for correspondence
Leonardo Niebles Nunez,
Universidad del Atlantico, Colombia; [email protected]
Objective: Evaluate the current situation of product innovation in Colombian SMEs, to analyze opportunities for improvement that may arise in these organizations. Methodology: A descriptive/quantitative study was carried out; the population was made up of SMEs from the city of Barranquilla. The sampling was carried out intentionally, 55 selecting companies with the following inclusion criteria: employees between 20 and 50 persons, companies with 3 to 5 years of operation. The instrument applied was designed under a Likert scale and validated by Alfa de Cronbach. The tabulation and analysis of the information was done in SPSS version 23 to facilitate interpretation. Recommendations: The information gathered suggests the importance of motivating product innovation, as companies do not currently promote this category at a higher level. Conclusion: For SMEs, there is a great opportunity for growth to the extent that product innovation is embraced, although it is a process that requires more time, investment and space, it is a relevant aspect to grow in competitiveness.
Keywords: Competitiveness, Globalization, Innovation, Products, SMEs
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