Indian Journal of Science and Technology
Year: 2016, Volume: 9, Issue: 21, Pages: 1-7
Institute of Business Management, [email protected]
Background of the Study: Internet has tremendously changed the face of business arena including e-commerce. Till recent times, ecommerce is confined to only few services like airline tickets, railway tickets, hotel bookings, online mobile recharge etc. Recently E-commerce is emerged into retail and moreover kirana sector also. Objectives of the Study: This paper tries to find the relationship between the age of a person and his or her convenience to buy online and whether there is a relationship between the sex of person and his or her preference to home delivery. This paper also observes the relationship between the perception of quality of products and the type of products they buy. Methods and Analysis: Various data tools are adopted to analyse the data such as Means of the parameters, OnewayAnova and T-test etc appropriately. Sampling is Random Sampling: A sample of 100 is collected. Findings: Many people of the age 20 to 30 are comfortable with buying online. Most of the female customers prefer buying online because they are home delivered. The perception of quality of products effects the buying decision of the products whether it is vegetables, groceries or both. It is also found that the prices in the internet are much cheaper than the prices in local stores. Though we can bargain in the local stores but there are huge discounts and price gap between the stores and the online portals. Applications: E-commerce is trying to consolidate all the suppliers and buyers at a platform to make the market place more comprehensive. Even the big players like Flipkart and Snapdeal are also now encouraging the local kirana players to sell through their web portals. Scope for Further Research: This paper can be further researched on the concepts of mobile e-commerce, e-commerce in food sector, food chains etc.
Keywords: Electronic Commerce, Emerging Markets, Online Kirana Stores
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