Indian Journal of Science and Technology
DOI: 10.17485/ijst/2016/v9i12/89542
Year: 2016, Volume: 9, Issue: 12, Pages: 1-14
Original Article
Uldanai M. Bakhtikireeva1 , Natalia L. Sinyachkina1 and Olga A. Valikova2*
1Peoples’ Friendship University of Russia, Department of Russian Language and Cross-Cultural Communication, Moscow, Russia; [email protected], [email protected] 2Al-Farabi Kazakh National University, Department of Russian Philology and World Literature, Almaty, Kazakhstan; [email protected]
*Author for correspondence
Olga A. Valikova
Al-Farabi Kazakh National University, Department of Russian Philology and World Literature, Almaty, Kazakhstan; [email protected]
Objectives: Our task is to describe the speech component of image structure on the example of an established, conceptually concise image (Margaret Thatcher). Methods: Systematization and theoretical understanding of the material. A descriptive method for creating biographical context of understanding Margaret Thatcher’s career. Method of diagnostic context, denotative, emotive and structural analysis, semantic differential. Corpus-based and cross-lingual methods. Findings: The research of corpus of Margaret Thatcher’s texts suggests that Thatcher’s speech image is a combinatorial formation based both on the process of the personal potential exteriorization (the image of “the Iron Lady”), and the verbal behavior program setup implementing the communicative ideal of a mother. Applications/Improvements: Application of the results includes linguo-pragmatics, political linguistics, sociolinguistics, discourse theory and practice.
Keywords: Discourse, Pragmatics, Speech Image, Speech Portrait, Verbal Behavior Program.
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