Indian Journal of Science and Technology
Year: 2016, Volume: 9, Issue: 46, Pages: 1-6
Amelec Viloria1 , Maria Wilches2 and Norberto Acuna2 *
Objectives: Design buyer-based design standards for a multinational production and distribution of products of mass consumption with presence in 44 countries Methods/Statistical Analysis: The process was divided into four (4) phases - Diagnosis of current process, key design EDBC Strategies, proposals EDBC e implementation. Findings: Among the results is made, all the sub-sections that describe strategies are: Assortment, shelf prices and promotional such as: The study of vertical blocks of brands on the shelves, the step diagram s purchase, shelf system according to the quality of products, etc. Application/Improvements: Finally standards are implemented in a sample of stores and checked analytically these increase sales volume by 20% above establishments do not accept the proposal.
Keywords: Pricing and Promotional Design, Standards-Based Buyer, Strategies Assortment, Shelving, Strategy Shelves
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