• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2016, Volume: 9, Issue: 46, Pages: 1-6

Original Article

Turnover increased Massive Consumer Products through the Implementation of Design Standards based on the Buyer


Objectives: Design buyer-based design standards for a multinational production and distribution of products of mass consumption with presence in 44 countries Methods/Statistical Analysis: The process was divided into four (4) phases - Diagnosis of current process, key design EDBC Strategies, proposals EDBC e implementation. Findings: Among the results is made, all the sub-sections that describe strategies are: Assortment, shelf prices and promotional such as: The study of vertical blocks of brands on the shelves, the step diagram s purchase, shelf system according to the quality of products, etc. Application/Improvements: Finally standards are implemented in a sample of stores and checked analytically these increase sales volume by 20% above establishments do not accept the proposal. 

Keywords: Pricing and Promotional Design, Standards-Based Buyer, Strategies Assortment, Shelving, Strategy Shelves


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