Turnover increased Massive Consumer Products through the Implementation of Design Standards based on the Buyer

Amelec Viloria; Maria Wilches  and Norberto Acuna

doi:10.17485/ijst/2016/v9i46/107362

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Turnover increased Massive Consumer Products through the Implementation of Design Standards based on the Buyer

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Indian Journal of Science and Technology

DOI: 10.17485/ijst/2016/v9i46/107362

Year: 2016, Volume: 9, Issue: 46, Pages: 1-6

Original Article

Turnover increased Massive Consumer Products through the Implementation of Design Standards based on the Buyer

Amelec Viloria¹ , Maria Wilches² and Norberto Acuna^{2 *}

¹Escuela de Negocios de la Fundación Universitaria Konrad Lorenz, Bogotá, Colombia; [email protected] ²Universidad Autonoma del Caribe, Barranquilla, Colombia; [email protected], [email protected]

*Author for correspondence
Norberto Acuna
Universidad Autonoma del Caribe, Barranquilla, Colombia; [email protected], [email protected]

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Objectives: Design buyer-based design standards for a multinational production and distribution of products of mass consumption with presence in 44 countries Methods/Statistical Analysis: The process was divided into four (4) phases - Diagnosis of current process, key design EDBC Strategies, proposals EDBC e implementation. Findings: Among the results is made, all the sub-sections that describe strategies are: Assortment, shelf prices and promotional such as: The study of vertical blocks of brands on the shelves, the step diagram s purchase, shelf system according to the quality of products, etc. Application/Improvements: Finally standards are implemented in a sample of stores and checked analytically these increase sales volume by 20% above establishments do not accept the proposal.

Keywords: Pricing and Promotional Design, Standards-Based Buyer, Strategies Assortment, Shelving, Strategy Shelves