Indian Journal of Science and Technology

Abstract

Creativity and innovation are globally emphasized as key competences that can dramatically change organizations. In particular, creativity is perceived as a starting point that brings innovation to organizations, and thus many studies have been conducted on the topic. However, existing research covers only a couple of factors at the individual creativity level, thereby making it difficult to determine organizational innovation at the group level or the organizational level. This study examines creativity that affects innovation at all three levels. In other words, this study aims to analyze the effects of individual creativity, creativity in groups, and creativity in organizations on organizational innovation, and confirm the biggest impact factors among the sub-factors for each variable. From the analysis results: Individual creativity had an effect on creativity in groups; creativity in groups had an effect on creativity in organizations; and, ultimately, creativity in organizations had a significant effect on organizational innovation. Just as, organizational innovation has been linked to the process, as individuals, groups, and organizations reveal creativity through sequential steps. On the other hand, individual creativity and creativity in groups did not have a significant effect on organizational innovation, and individual creativity did not have a direct effect on creativity in organizations.
Keywords: Creativity in Groups, Creativity in Organizations, Individual Creativity, Organizational Innovation