Indian Journal of Science and Technology

Abstract

An enterprise can remain in a business and make profit over the long term only by satisfying the needs of its customers and dealers. Dealers’ satisfaction plays an important role in sustaining his behavior to repeat purchases or in further association with the brand. Perception of dealers may widely vary in terms of price, quality, service, commission etc. The objective of the study was to know the dealer perception of rubber products, to understand the dealer’s satisfaction level in the sale of rubber products in relation to others. To know whether advertisement and promotional activities now provided by company is sufficient and to know whether the dealers are satisfied with the services of distributers and to know the suggestions of dealer about the improvement of rubber products. 
Keywords: Capacity Utilization, Dealer, Perception