Indian Journal of Science and Technology
Year: 2015, Volume: 8, Issue: 26, Pages: 1-12
JiHye Lee and SeungYeob Yu*
The present research aims to analyze the online dissonance through posting comments between Korean and Chinese online users from the perspective of international communication. The topics of analysis include the causes, functions and solutions of the phenomenon. The survey was conducted to a group of 719 online users who have participated in the online dissonance under discussion. It was found that the representative conflicts referred to were the dispute on Dano Cultural heritages and the so-called Northeast Project. Five main causes of the dissonance were found: biased report of the media, lack of mutual understanding, nationalism, different historical perspectives, and economic development. Of these, Korean and Chinese netizens exhibited different perception of nationalism, historical perspective and lack of mutual understanding. As far as the functions of the dissonance are concerned, we found one positive aspect of a place for mutual understanding and two negative aspects of proliferation of social influence and enhancement of distrust. In terms of influencing power of posting comments, three factors were analyzed: their effect on social public opinion, their reliability and their negative influence. Finally, a set of solutions were suggested. China needs to provide national support such as establishment of a government-supported organization and Korea needs to clarify and correct misunderstanding and mistaken perception on the web.
Keywords: Causes, Functions, Online Public Opinion, Posting Comments, Solutions for Dissonance
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