• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2019, Volume: 12, Issue: 40, Pages: 1-7

Original Article

Comparative Analysis of Higher Education Websites Belonging to Pakistan and Abroad


Background: Access to information is made easy by web-based technologies. Higher education institutes take benefits from web-based technologies by receiving and sharing information with students and staff members. The success of a website depends upon many factors, such as usability, type of information, processing speed, and search engine optimisation (SEO). Objective: The quality of higher education institute websites varies, i.e., the websites perform better in some parameters, while they are weak in other parameters. In this research, a comparative analysis is done on the basis of parameters related to speed and SEO of higher education institute websites belonging to Pakistan and other countries. Method: Different parameters related to speed (such as page loading time, connection time, etc.) and SEO are explored with the help of different tools such as Website Grader and Pingdom. Findings: This study shows that the websites of Pakistan are majorly weak in parameters such as page loading time, responsiveness, and SEO. The websites are also poorly developed. Applications/improvements: Findings of this research are not only helpful in improving the quality of new websites, but old websites can benefit from re-engineering
Keywords: Website Performance, Speed, SEO, Website Loading Time 


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