Indian Journal of Science and Technology
Year: 2021, Volume: 14, Issue: 5, Pages: 473-480
Yan Huang1,2*, Chen Zhang3, Abdul Razaque Chhachhar4
1Fudan Journalism School, Fudan University, 200433, China
2Center for Communication Ecology and Cultural Innovation Research, Chizhou University, 247000, China
3School of Fashion Communication, Beijing Institute of Fashion Technology, 100029, China
4Department of Media and Communication Studies University of Sindh, Jamshoro, Pakistan
Email: [email protected]
Received Date:20 November 2020, Accepted Date:30 January 2021, Published Date:16 February 2021
Objectives: Based on the fact that 5G license issuance will greatly enhance the trend of ecological integration between China’s Broadcasting Network and other networks, this paper studies how to effectively extend the inherent tension of media convergence to construct the logic of sustainable development. Methods: By comparing and analyzing IPTV data of digital TV and telecom operators and OTT data of Internet companies in the field of broadcasting network in China, this paper puts China’s Broadcasting Network in the latest trends and frontier tendency to conduct rethinking, and put forward the suggestion that the sustainable development capacity of China’s Broadcast Network should be reshaped in the whole chain covering contents, platforms, technologies and terminals. Findings: The diversified combination of mobile communication technology and the iterative application of media convergence have broken the channel monopoly of China’s Broadcasting Network, bringing the obvious trend of mobile, video-based and high-definition information communication. Based on this, we can extend to the following imagination: the accelerating integration of China’s Broadcasting Network will, in turn, promote the deep integration of media, thus increasingly presenting a multi-dimensional mirror image of reshaping the future ecological landscape of China’s radio, film and television. Improvements: All such factors as the goal of being beyond the industry and realizing the goal of improving the efficiency of social public services, the systematic planning in the practical field of China’s Broadcasting Network to carry 5G license, and the accelerating superposition of ultra HD video technology and mobile interactive television network is pushing the internal logic of the future sustainable development of China’s Broadcasting Network to make constant adjustments.
Keywords: Media convergence; China’s Broadcasting Network; ”One Network for the Whole Country”; sustainable development
© 2021 Huang et al.This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Published By Indian Society for Education and Environment (iSee)
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