• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2015, Volume: 8, Issue: 26, Pages: 1-9

Original Article

Effects of Smartphone-based Learning Properties on User Satisfaction and Recommendation Intention


This study classified the properties of smart learning into entertainment/convenience, diversity/accessibility, personal fit and service connectivity. By using the user’s perceived ease of use and usefulness as mediators, this study analyzed the impact of smart phone-based learning properties on customer satisfaction and recommendation intention in relation to English education. The results showed that smart phone-based properties positively affected the ease of use and usefulness, and that the properties exerted a positive influence on ease of use and usefulness, which affected positively user satisfaction and intention of recommendation.
Keywords: Intention of Recommendation, Satisfaction, Smart Phone-Based Learning


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