Indian Journal of Science and Technology
Year: 2015, Volume: 8, Issue: 26, Pages: 1-9
Chung Hyejin1 , Kim Woonhan2* and Choi Hwayeol 3
1 Department of Airline Service Management, Jeju International University, Jeju, Korea; [email protected]
2 Department of Media Communication, Sun Moon University, Chungnam, Korea; ha[email protected]
3 Department of English Language and Literature, Seoul National University of Science and Technology, Seoul, Korea; [email protected]
This study classified the properties of smart learning into entertainment/convenience, diversity/accessibility, personal fit and service connectivity. By using the user’s perceived ease of use and usefulness as mediators, this study analyzed the impact of smart phone-based learning properties on customer satisfaction and recommendation intention in relation to English education. The results showed that smart phone-based properties positively affected the ease of use and usefulness, and that the properties exerted a positive influence on ease of use and usefulness, which affected positively user satisfaction and intention of recommendation.
Keywords: Intention of Recommendation, Satisfaction, Smart Phone-Based Learning
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