Indian Journal of Science and Technology

Abstract

Objective: To determine the relationship between financial strategies and profitability in real estate companies in the municipality of Maracaibo, Venezuela. Materials and Methods: An analysis was applied descriptive, non-experimental, in the population under study, using a purposive sampling which covered four (4) selected companies, which were considered eight (8) reporting units (respondents). As an instrument of data collection was used a questionnaire composed of 72 items, with alternative answers with Likert-type scale, the same was validated by five (5) experts in the area of finance, with a high reliability of the coefficient of 0.94 Alfa-Cronbach. Finding: The results obtained during the investigation indicate that the real estate companies apply moderately, although in effectiveness financial strategies for the search for liquidity in the operations, but if you are identified with the measurement parameters to maintain the profitability of the business. Application: It was demonstrated that there is a high significant correlation (r = 0.83; P = 0.011) between both variables in the study.

Keywords: Financial Strategies, Profitability, Working Capital Investment