Indian Journal of Science and Technology
Year: 2015, Volume: 8, Issue: 27, Pages: 1-9
V. Vijay Kumar* and S. Arulchelvan
Department of Media Sciences, Anna University, Chennai - 600 025, Tamil Nadu, India; [email protected], [email protected]
Background/Objectives: Reality Television Program (RTVP) is a more recent genre in India that has been growing steadily over the past few years. This paper identifies the potential audience of RTVP, their motives and the major impacts. Methods: This is a descriptive research, based on inquiry through 1040 structured questionnaire administrated to television audience of Chennai district during 2014. The data was analyzed using IBM SPSS 20.0 statistical program with percentage analysis, average ranking method and factor analysis. Findings: The results revealed that the more number of young housewives prefer to watch RTVP with fun and entertainment element as a major ingredient. Further the major motivation to watch RTVP is the opportunity given to show case talented individuals and it becomes a platform for competition to face big challenges/dreams. The analysis further revealed that the RTVP have definitive impact on the audience in terms of emotional affiliation towards a contestant and planned viewing schedule to gratify their quench for camaraderie.
Keywords: Audience, Impact, India, Motivation, Reality Television Program
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