Indian Journal of Science and Technology

Abstract

Objectives: The motive of this research study is to evaluate the influence and attractiveness of Social Networking Sites (SNSs) in the amidst the full time working journalists and the part time media practitioners, located in Hyderabad and Karachi practicing on SNSs in their professional field of work. This study examines individual approach, comfort ability, usefulness, and inclination towards the most popular SNSs.

Method: The statistics of this research work were congregated through Web-based Questionnaire Survey. That was dispended among the journalists of Hyderabad and Karachi region in Sindh Province, Pakistan. The data were collected through an online Google Docs form out of 386,309; valid questioners were selected for this research and evaluated in SPSS Software. This research work has focused on acceptance of the Technology Acceptance Model (TAM) proposed by Davis (1986) for diversified description of information system and communication technologies. This research examines individual inclination towards Social Media in a Media Profession.

Findings: The pronouncement has been shown in Tables and then illustrated and interpreted to perceive the SNSs e.g. Facebook, Twitter, Instagram, Whatsapp, etc. and their acceptance and adoption by full time journalists and part time media practitioners. In this approach, it was recognized that the journalists have a great inclination towards SNSs which enables them to exchange information promptly with ease and confidently practice in the field of journalism.

Novelty: In the era of technology, SNSs like; facebook, Instagram, Bebo, Twitter, and Whatsapp are widely used by professional journalists as well as active citizens for journalistic purposes which highlight the untold stories.

Keywords: Social Network Sites, TAM, Facebook, Twitter, Whatsapp, Journalists.