Indian Journal of Science and Technology
Year: 2015, Volume: 8, Issue: Supplementary 7, Pages: 1-8
Hyun Gi Hong*
Department of Business Administration, Cheongju University, Korea; [email protected]
In this paper the author has made an attempt to find out success factors’ weight score of mobile-commerce (m-commerce) using factor analysis and analytical hierarchy process method. A survey based on 5-point Likert scale questionnaire and exclusive interview was administrated to 235 university students in Korea. Factor analysis derived 5 major factors from 4 major perspectives of successful implementation of m-commerce system, i.e. legal support’s view, IT-infrastructure’s view, user education’s view, and m-commerce organization. We regard these derived 5 factors as the Critical Success Factors (CSF) for the m-commerce system. The evaluation of the validity and reliability of these factors was carried out. After derivation of 5 factors, we conducted the Analytic Hierarchy Process (AHP) to measure the weights of each factor and 14 variables. The AHP analysis showed the list of these factors weighted by its significance priorities. Based on the output from this research, the stakeholders of m-commerce system can improve the effect and excel the speed of business process of m-commerce. The result from this study will be an important reference for m-commerce organization in formulating and execution of their mobile business strategies.
Keywords: Component, Critical Success Factors, Factor Analysis, Factors’ Weigh, Mobile-Commerce
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