Indian Journal of Science and Technology

Abstract

The article is devoted to the evaluation of influence of global trend for increasing demand for ecologically clean production according to the international standards of nutrition. The authors build a multifactorial function of demand for ecologically clean products and research the process of transformation of traditional standards of nutrition and formation of international standards of ecologically clean production within the frame of institutionalization of this production.
Keywords: Ecologically Clean Production, Multi-Factorial Function of Demand, Institutionalization, International Standards of Nutrition