Indian Journal of Science and Technology
Year: 2019, Volume: 12, Issue: 22, Pages: 1-11
Syed Asim Ali1*, Afshan Ejaz2, Hira Anwar Khan2 and Sania Siddiqui2
1Department of Computer Science, Umaer Basha Institute of Information Technology, Karachi, Sindh, Pakistan; [email protected]
2Department of Computer Science, Institute of Business Administration, Karachi − 75270, Sindh, Pakistan; [email protected], [email protected], [email protected]
*Author for correspondence
Syed Asim Ali
Department of Computer Science, Umaer Basha Institute of Information Technology, Karachi, Sindh, Pakistan; [email protected]
Objective: In today’s world buyers have the luxury to purchase products using ecommerce applications from their mobile phone or any other handheld device? This study extends the research on user behavior pertaining to Interface. Methods: The study looks forward to understand a wider audience by analyzing three renowned e-commerce applications in the market, which includes kaymu.pk, daraz.pk and yayvo.com. The focus of the research is on online store applications design factors and their influence on the buying actions of the consumer. For that hygiene–motivation theory is selected , after selecting the theory the variables used in this research are Satisfaction, Dissatisfaction (dependent variables), Navigation, Information Display, Response Time (Hygiene Factors), Screen Complexity, Visual Appearance and User Empowerment (Motivation factors) depicting independent variables. Three different Evaluation methods have been used, namely statistical evaluation, heuristic evaluation and cognitive walkthrough is used. Findings: With the help of statistical finding we are concluding the best application which satisfies the customer most. Application: With help of our analysis we come to conclusion that Daraz is the best interface among all three applications.
Keywords: Ecommerce, Evaluation Method, Heuristic Evaluation, User Interface
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