Indian Journal of Science and Technology
Year: 2015, Volume: 8, Issue: Supplementary 8, Pages: 1-6
Yu-Na Yi 1 , Soo-Tae Kwon1* , So-Young Chung2 , Sun-Woo Ko1 and Geun-Ho Lee3
1 Department of Information Systems, Jeonju University, Jeonbuk, 560-759, South Korea; [email protected]
2 Department of Smart Space Culture Technology Research Center, Jeonju University Jeonbuk, 560-759, South Korea
3 Department of Multimedia, Jeonju University, Jeonbuk, 560-759, South Korea
The craft industry in South Korea has a growth potential based on excellent tradition and cultural heritage so that it is a promising industry that can leap into the luxury goods industry. To exchange Korea’s craft industry as 21 century’s leading cultural industry, we need to understand the preferences and purchasing behaviors of foreigner about Korean crafts. In this paper, we investigate the recognition and preference of foreigners about Korean craft by using questionnaire survey, and analyze the factors that affect purchasing Korean craft using the decision tree model of data mining.
Keywords: Data Mining, Korean Craft, Purchase Intention, Recognition
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