A Study on the Analysis of Foreigner’s Preference and Purchasing Intention for Korean Crafts

Yu Na Yi; Soo Tae Kwon; So Young Chung; Sun Woo Ko  and Geun Ho Lee

doi:10.17485/ijst/2015/v8iS8/71711

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A Study on the Analysis of Foreigner’s Preference and Purchasing Intention for Korean Crafts

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Indian Journal of Science and Technology

DOI: 10.17485/ijst/2015/v8iS8/71711

Year: 2015, Volume: 8, Issue: Supplementary 8, Pages: 1-6

Original Article

A Study on the Analysis of Foreigner’s Preference and Purchasing Intention for Korean Crafts

Yu-Na Yi ¹ , Soo-Tae Kwon^1* , So-Young Chung² , Sun-Woo Ko¹ and Geun-Ho Lee³

¹Department of Information Systems, Jeonju University, Jeonbuk, 560-759, South Korea; [email protected]
² Department of Smart Space Culture Technology Research Center, Jeonju University Jeonbuk, 560-759, South Korea
³ Department of Multimedia, Jeonju University, Jeonbuk, 560-759, South Korea

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The craft industry in South Korea has a growth potential based on excellent tradition and cultural heritage so that it is a promising industry that can leap into the luxury goods industry. To exchange Korea’s craft industry as 21 century’s leading cultural industry, we need to understand the preferences and purchasing behaviors of foreigner about Korean crafts. In this paper, we investigate the recognition and preference of foreigners about Korean craft by using questionnaire survey, and analyze the factors that affect purchasing Korean craft using the decision tree model of data mining.
Keywords: Data Mining, Korean Craft, Purchase Intention, Recognition