• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2015, Volume: 8, Issue: Supplementary 8, Pages: 1-6

Original Article

A Study on the Analysis of Foreigner’s Preference and Purchasing Intention for Korean Crafts


The craft industry in South Korea has a growth potential based on excellent tradition and cultural heritage so that it is a promising industry that can leap into the luxury goods industry. To exchange Korea’s craft industry as 21 century’s leading cultural industry, we need to understand the preferences and purchasing behaviors of foreigner about Korean crafts. In this paper, we investigate the recognition and preference of foreigners about Korean craft by using questionnaire survey, and analyze the factors that affect purchasing Korean craft using the decision tree model of data mining.
Keywords: Data Mining, Korean Craft, Purchase Intention, Recognition


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