• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2015, Volume: 8, Issue: 26, Pages: 1-5

Original Article

An Empirical Study on the Smartphone Consumer Choice Factors - Comparison of Korea and Chinese Consumers


Recently,Korea andChina smartphone users are going to increase dramatically.According to theKoreaTelecommunications Industry of smart phone subscribers are 10 million people in March 2011, followed by break through the 30 million people in August 2012, 10 months. Especially, Consumption patterns of Chinese and Korean progressing rapidly using a smart phone but also is being offered a good opportunity in the enterprise. In this study, the foundation focus on the choice factors by comparing attributes of the difference the consumer smart phone recognition between South Korea and China. Finally, analyze the global management strategies of smart phone manufacturers, as well as further smart phone user environments. The results of this study can be summarized as follows. First, according to the Korea Consumer choice and smart phone of Chinese consumers are showing a difference. In Korea, the consumer design, size, ease of display, epidemic, for consumer applications, while China appears to affect performance factors, sizes, key-operated convenience, price, aftersales service, brand awareness, application factors were affected.
Keywords: Brand Awareness, Consumer, Convenience, Critical Factor, Smartphone


Subscribe now for latest articles and news.