• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2015, Volume: 8, Issue: 25, Pages: 1-5

Original Article

An Exploratory Study of the Differences in the Impact of Exhibition Booth Components on Corporate Image in Korea and China


This study is significant in that it closely examined exhibition booth components from a marketing perspective and established the primary factors that determine which components affect corporate image. In addition, it discovered the different impacts through analyzing, comparing, and verifying them for each sample nationality. The study’s results indicate that the companies participating in exhibitions should plan strategies for exhibitions with a focus on their marketing target, and they should have clear objectives.
Keywords: China, Components of Corporate Image, Components of Exhibition Booth, Differences, Korea


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