An Exploratory Study of the Differences in the Impact of Exhibition Booth Components on Corporate Image in Korea and China

Soo Young Park; Jae Hyup Chang; Young Kon Yoon  and Chang Soo Park   nbsp

doi:10.17485/ijst/2015/v8i25/80038

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An Exploratory Study of the Differences in the Impact of Exhibition Booth Components on Corporate Image in Korea and China

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Indian Journal of Science and Technology

DOI: 10.17485/ijst/2015/v8i25/80038

Year: 2015, Volume: 8, Issue: 25, Pages: 1-5

Original Article

An Exploratory Study of the Differences in the Impact of Exhibition Booth Components on Corporate Image in Korea and China

Soo Young Park¹ , Jae-Hyup Chang¹ , Young Kon Yoon² and Chang Soo Park^3*

¹Green-Bio Business, Korea; [email protected], [email protected]
² Winners Gate, Korea; [email protected]
³ Kongju National University, Korea; [email protected]

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study is significant in that it closely examined exhibition booth components from a marketing perspective and established the primary factors that determine which components affect corporate image. In addition, it discovered the different impacts through analyzing, comparing, and verifying them for each sample nationality. The study’s results indicate that the companies participating in exhibitions should plan strategies for exhibitions with a focus on their marketing target, and they should have clear objectives.
Keywords: China, Components of Corporate Image, Components of Exhibition Booth, Differences, Korea