Indian Journal of Science and Technology
Year: 2015, Volume: 8, Issue: 25, Pages: 1-5
Soo Young Park1 , Jae-Hyup Chang1 , Young Kon Yoon2 and Chang Soo Park3*
This study is significant in that it closely examined exhibition booth components from a marketing perspective and established the primary factors that determine which components affect corporate image. In addition, it discovered the different impacts through analyzing, comparing, and verifying them for each sample nationality. The study’s results indicate that the companies participating in exhibitions should plan strategies for exhibitions with a focus on their marketing target, and they should have clear objectives.
Keywords: China, Components of Corporate Image, Components of Exhibition Booth, Differences, Korea
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