Indian Journal of Science and Technology
Year: 2020, Volume: 13, Issue: 22, Pages: 2175-2181
Sajjad Ali1∗, Ata Ul Haq2 , Sardar Hamid3 , Afrasiab4
1 Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, Chakdara, Dir Lower, KP
2 Press Registrar in Information and Public Relations Department, KP and PhD Scholar, Ripha Institute of Media Science, Ripha International University, Al-Meezan Campus Rawalpindi
3 Assistant in Information and Public Relations Department, KP and PhD Scholar, Ripha Institute of Media Science, Ripha International University, Al-Meezan Campus Rawalpindi
4 Assistant in Information and Public Relations Department, KP and M.Phil Scholar, Islamic International University, Islamabad
Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, Chakdara, Dir Lower, KP
Email: [email protected]
Received Date:15 May 2020, Accepted Date:10 June 2020, Published Date:24 June 2020
Objective: In every country, authorities develop strategies for the awareness, education and information at the time of a crisis. This study explored the communication strategies of Khyber Pakhtunkhwa (KP) Government of Pakistan during the Corona virus (COVID-19)pandemic. Methods: Data was collected from the information department of KP. Secondary data was analyzed which was collected from the main information department Peshawar and the regional offices: Mardan, Abatabad, DI Khan, Malakand and Swat. Data was presented in a tabulated form in frequency distribution. Findings: The information department has used all type of methods, tactics and sources of information for the education, awareness and information of the public regarding Coronavirus (COVID-19) and made it possible to control the outbreak to a greater extent. KP government used all kind of media communication strategies including print media, radio, information departments, social media, videos and public service message for creating awareness among public. Recommendations: It is recommended that KP government until now has applied impressive communication strategies. It has been suggested to the government to use local influential public figures and places for the awareness of the people to overcome and control the pandemic.
Keywords: Coronavirus (COVID-19); communication strategies; tactics; methods; sources of information; Khyber Pakhtunkhwa; Pakistan
© 2020 Ali, Haq, Hamid, Afrasiab. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Published By Indian Society for Education and Environment (iSee)
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