• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2020, Volume: 13, Issue: 22, Pages: 2175-2181

Original Article

Communication strategy of Khyber Pakhtunkhwa Government in Pandemic: a case study of Corona virus (COVID-19)

Received Date:15 May 2020, Accepted Date:10 June 2020, Published Date:24 June 2020


Objective: In every country, authorities develop strategies for the awareness, education and information at the time of a crisis. This study explored the communication strategies of Khyber Pakhtunkhwa (KP) Government of Pakistan during the Corona virus (COVID-19)pandemic. Methods: Data was collected from the information department of KP. Secondary data was analyzed which was collected from the main information department Peshawar and the regional offices: Mardan, Abatabad, DI Khan, Malakand and Swat. Data was presented in a tabulated form in frequency distribution. Findings: The information department has used all type of methods, tactics and sources of information for the education, awareness and information of the public regarding Coronavirus (COVID-19) and made it possible to control the outbreak to a greater extent. KP government used all kind of media communication strategies including print media, radio, information departments, social media, videos and public service message for creating awareness among public. Recommendations: It is recommended that KP government until now has applied impressive communication strategies. It has been suggested to the government to use local influential public figures and places for the awareness of the people to overcome and control the pandemic.

Keywords: Coronavirus (COVID-19); communication strategies; tactics; methods; sources of information; Khyber Pakhtunkhwa; Pakistan


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© 2020 Ali, Haq, Hamid, Afrasiab. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Published By Indian Society for Education and Environment (iSee)


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