• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology

Article

Exploring Awareness About COVID-19 Using YouTube Videos: based on the user engagement
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Indian Journal of Science and Technology

DOI: 10.17485/IJST/v14i20.384

Year: 2021, Volume: 14, Issue: 20, Pages: 1615-1621

Original Article

Exploring Awareness About COVID-19 Using YouTube Videos: based on the user engagement

Kamran Satta✉ 1 , Tauseef Ahmad 1 , Durdana Siddiqui 4 , Zafrul Hasan 5 , Ashfaq Akram 1 , Muhamad Saiful Bahri Yusoff 2

 

1 Department of Medical Education, College of Medicine, King Saud University, Riyadh, 11472, Saudi Arabia
2 Department of Medical Education, School of Medical Sciences, Universiti Sains Malaysia, Kelantan, Malaysia
3 Department of Computer Science and engineering, NIMS University, Jaipur, Rajasthan, India
4 Department of Ultrasound-OBGY, Dr. Sulaiman Al-Habib Hospital, AL Takhassusi, Riyadh, Saudi Arabia
5 College of Nursing, King Saud University, Riyadh, Saudi Arabia
 
* Corresponding Author

Received Date:03 April 2021, Accepted Date:09 May 2021, Published Date:03 June 2021

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Objective : Swift desirability of people have arisen towards YouTube videos for keeping abreast of the ever-evolving situation with COVID-19 occurrence. We aimed to determine easy to understand and educationally beneficial ‘awareness videos’ of COVID-19 available on YouTube, based on the viewers’ engagement. Methods: We gathered YouTube videos using the phrases ‘COVID-19 awareness’ and ‘Coronavirus knowledge’. Information retrieved included the author’s and or publisher’s name, the total number of watchers, likes, dislikes, and comments. Educationally useful videos about COVID-19 awareness were recognized based on the viewers’ engagement. Videos with correct knowledgeable content were sorted out from impractical videos. Different variables were measured and correlated for the data analysis. Findings: Out of a total of 41 retrieved videos, only 15 (36.58%) were shortlisted. Upon further extensive evaluation, 10 (66.67%) were found to have excellent audio-visual content, carrying outstanding awareness, hence designated as educationally useful content. The total likes of all the 10 videos and the number of views/days showed a statistically significant correlation (r=0.91, P= 0.000). Also, a significant correlation was found between the total dislikes and views/day, likes/day, but with the association and with the score of the video, and the merits of the video were not significant. Novelty: In the wake of the COVID-19 pandemic, information gathering through online resources has risen. YouTube undoubtedly attracted a very high viewership. People from all professions started to seek and collect essential information about the COVID-19. A remarkable feature of this study was it permitted laymen and healthcare workers in the community to be aware of the ever-changing issue associated with COVID-19. Moreover, it made easy access to the educational videos available on the topic, making it a trendsetter study in the region.

Keywords

COVID­19, Pandemic, YouTube, Awareness, Internet Videos, infectious disease

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Copyright

© 2021 Sattar et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Published By Indian Society for Education and Environment (iSee)

  • 04 June 2021

Year: 2021, Volume: 14, Issue: 20

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