• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2016, Volume: 9, Issue: 5, Pages: 1-9

Original Article

Hotel Guest’s Perception and Choice Dynamics for Green Hotel Attribute: A Mix Method Approach


Background/Objectives: The overall purpose of this study is to determine what influences hotel guests’ intentions to stay at green hotels and engage in green programs while staying at the hotel. Methods/Statistical analysis: Data were collected from 168 respondents staying in selected Indian hotels using judgmental sampling by employing both qualitative (word association test) and quantitative (questionnaire survey) methods. The analysis was performed by descriptive statistics and multivariate analysis of variance in Statistical data analysis tool (SPSS, Version 20.0). Findings: The results reveal that green attributes such as energy efficient light bulbs in guest rooms, recycle bins in the room as well as hotel lobby, and green certification were perceived favorably. However, some of them like towel reuse program, refillable shampoo dispensers and sheets changed upon request raises some doubt in the consumers mind, were not perceived favorably. Further, a new possible definition of a green hotel is developed to contribute to the present literature. Applications/Improvements: The results will provide hoteliers with an indication about which attributes they could or should encourage in order to attract travelers that are concerned about the environment. As the movement of greening the hotels will continue to grow, the attributes need to be updated cordially.

Keywords: Environmentally Friendly, Green Attributes, Green Hotel, Hotel Selection, Word Association


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