Indian Journal of Science and Technology

Abstract

Past 12 years rank among the warmest years in surface temperature since 1850. The Carbon dioxide concentration is increasing, snow cover is decreasing, glaciers are melting, sea level is increasing and average Arctic temperature is also increasing.Scientists attribute this environmental debacle to humans. Some researchers believe that going green could be an answer to handle this environmental holocaust to some extent. But the question is, ‘are we prepared for it?’ Through this paper an attempt has been made to answer these questions. The author has attempted to study the impact if any, of the age and income over the green buyer behavior.The research is based on both primary as well as secondary data. The Primary data was collected from the city of Pune, India, through a questionnaire survey conducted over a sample of 378 people belonging to different Age and Income groups. Towards the end, the researcher discovered that Age and Income have an impact over the green buyer behavior. The author also arrived at specific formulae exhibiting this relationship.
Keywords: Buyer Behavior, Green Products, Impact of Age Group, Impact of Income Group