Marketing Approach to Forecasting of Regional Market Consumption Potential

Yuliya Pavlovna Soboleva  nbsp  and Inna Grigorievna Parshutina

doi:10.17485/ijst/2015/v8iS10/84871

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Marketing Approach to Forecasting of Regional Market Consumption Potential

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Indian Journal of Science and Technology

DOI: 10.17485/ijst/2015/v8iS10/84871

Year: 2015, Volume: 8, Issue: Supplementary 10, Pages: 1-10

Original Article

Marketing Approach to Forecasting of Regional Market Consumption Potential

Yuliya Pavlovna Soboleva^* and Inna Grigorievna Parshutina

Orel State Institute of Economics and Trade, Orel, Russian Federation; [email protected]

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Consumption potential is one of the key elements of the investment climate in the region. It determines the amount of effective demand in the region and is the basis for the manufacturers’ assortment policy formation. The article represents the results of the study of the consumption potential as a fundamental element of the investment climate in the region. The models reflecting the dependence of the quantity demanded for the commodity lines on the main factor indices have been developed as results. Practical implementation of the formed models consists in forecasting the region's needs for basic food products.
Keywords: Consumer Demand, Consumption Potential, Forecast, Market, Region