• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2016, Volume: 9, Issue: 9, Pages: 1-7

Original Article

Promotion of National Traditions by Kazakhstan Mass Media as a Mean of Ideological Influence


Objectives: The research aim is a search for quality characteristics for the broadcasts selected from TV broadcasts of the mentioned time, almost unknown for the viewers from abroad. Methods/Analysis: This impact is achieved with modern technologies and has been explored with applied methods of general science like those of observation, description, comparison and qualitative assessment. An evidence base for our research included scientific literature on theory and history of television, as well as the TV content from Kazakhstan dated by the second half of the twentieth century: the broadcasts with national traditions and military history as subjects. Findings: According to the survey findings, we have identified specific quality characteristics of the considered broadcasts. The conclusion is that such the best samples of TV arts have themselves become a tradition; they influence the works of both their time and those of the later time. They play an important role in establishing the value system of an individual in his or her learning of history and say of the developed intellectual culture in the society. Novelty/Improvement: Research novelty depends on insufficient studies of Kazakhstan mass media production and still unequal participation of Republic in the global information space.

Keywords: Cultural Values, Ideology, Mass Media, National Traditions, TV 


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