Indian Journal of Science and Technology
DOI: 10.17485/ijst/2019/v12i33/146478
Year: 2019, Volume: 12, Issue: 33, Pages: 1-8
Original Article
Wurijimusi1* and Abdul Razaque Chhachhar2
1Department of Journalism and Publishing, School of Mongolian Studies, Inner Mongolia University, China; [email protected]
2Department of Media and Communication Studies, University of Sindh, Jamshoro, Pakistan; [email protected]
*Author for correspondence
Wurijimusi
1Department of Journalism and Publishing, School of Mongolian Studies, Inner Mongolia University, China; [email protected]
Objectives: The cultural capital brought by television has changed the various power relations in the election of village cadres in Zhuntehua village in Inner Mongolia, China (hereafter referred to as Zhuntehua). Method: Ethnographic research was carried out in Zhuntehua through semi-structured, in-depth interviews and participatory observation. Findings: Firstly; television has changed the decisive power in the election of village cadres in Zhuntehua. In the election process, the influence of the opinion leader group weakens the family influence. People’s election behavior is no longer under the pressure of family power and human relations; secondly, television has changed the scope of power of the village committee. The opinion leader group also began to care about the village affairs, supervise the work of village cadres, and change the scope of power from what it was in the past; thirdly, television has changed the power structure within the family. Improvements: It changed not only the gender relationship in Zhuntehua, but also the intergenerational relationship. In summary, television has become a new force for farmers and herdsmen to safeguard their interests, but it cannot be viewed as a panacea.
Keywords: Grassroots Power Structure, Inner Mongolia Rural and Pastoral Areas, Television
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