• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2016, Volume: 9, Issue: 29, Pages: 1-7

Original Article

The Politicization of Sports as a Soft Power Public Resource


The review article is devoted to the sports issues as a soft power resource. Being an integral part of social, cultural and political life of the society, sports are considered in the article in the context of a “soft” influence tool in country’s domestic and foreign policy. Branding of the Olympic movement and the actualization of sporting identity can serve examples of the mechanism for obtaining reputational dividends and promoting the country. In domestic policy of the state sports have a strategic importance for the regions management. 
Keywords: Sports, Sports Branding, Sports Policy, Sports Politicization, “Soft Power”, Regionalism of Sports Policy


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