Indian Journal of Science and Technology

Abstract

In recent years, gamification is being received attentions as a marketing solution to attract voluntary participation from users. Gamification is believed to help people get experience about fun by using elements of game mechanism. This solution has the purpose to attract voluntary participation from users and reach the state of flow. This study, therefore, attempts to define the elements of game mechanism in gamification and to know how each game element affects types of fun. In addition, we investigate how each type of fun affects the flow and propose more effective elements of game mechanism to not only game developers but marketing managers as well.
Keywords: Flow, Fun, Game Elements, Gamification