Indian Journal of Science and Technology
Year: 2019, Volume: 12, Issue: 6, Pages: 1-9
Abdul Razaque Chhachhar* and Bashir Memon
Department of Media and Communication Studies, University of Sindh, Jamshoro, Pakistan;
[email protected], [email protected]
*Author for correspondence
Abdul Razaque Chhachhar
Department of Media and Communication Studies, University of Sindh, Jamshoro, Pakistan. Email: [email protected]
Objective: This study was conducted to discover the farmers’ behavioral intention to use mobile phones for agricultural information and how mobile phones impact farmers’ abilities to obtain the latest weather and market information. Method: In this way, this study surveyed 1500 farmers in ten districts of Sindh, Pakistan, 150 from each district. The list was obtained from Sindh Government Agriculture Department and Sindh Irrigation & Drainage Authority (SIDA). Findings: The results mentioned that 97.3% respondents own their personal mobile phone and 64.5% of the respondents call to the market directly for seeking crop information. Moreover, in Sindh, Pakistan, farmers make use of mobile phones to keep current with the market; contact buyers and very limited 7.9% of the respondents get weather information. In some places information and communication technology disseminates information rapidly around the world to the benefit of many communities. Furthermore, the farmers were found unaware of the proper mobile phone usage. Improvements: Therefore, there is still a need to enhance farmers’ capacity for new technology and provide new opportunities and facilities to farmers for enhance their product.
Keywords: Agriculture Development, Farmers, Marketing, Mobile Phone
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