Developing a Fuzzy model for assessment and selection of the best idea of new product development

Ali Badizadeh    and Sohrab Khanmohammadi

doi:10.17485/ijst/2011/v4i12.27

Article

Developing a Fuzzy model for assessment and selection of the best idea of new product development

VIEWS 1793
PDF 353

Abstract
Full-Text HTML
Full-Text PDF
How to Cite

Indian Journal of Science and Technology

DOI: 10.17485/ijst/2011/v4i12.27

Year: 2011, Volume: 4, Issue: 12, Pages: 1749-1762

Original Article

Developing a Fuzzy model for assessment and selection of the best idea of new product development

Ali Badizadeh^{1 *} and Sohrab Khanmohammadi²

Department of Industrial Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Islamic Republic of Iran¹ Control Engineering Department, Faculty of Electrical and Computer Engineering, University of Tabriz,Tabriz, Iran²[email protected]

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This paper introduces a model for evaluating and prioritizing new products development ideas. As the environment of decision making includes full of ambiguities and uncertainties, a fuzzy multi-criteria decision making model is applied to evaluate and prioritize the ideas based on the criteria. To validate the proposed mode, the results of the proposed model are compared with the results of applying the traditional AHP model in a manufacturer of Automobile parts. The comparison indicates that applying the proposed model would lead to more reliable and compatible results than the uncertain environment of decision making process.
Keywords: Product innovation, Company, Multi criteria decision making, AHP, Fuzzy logic.