• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2011, Volume: 4, Issue: 12, Pages: 1749-1762

Original Article

Developing a Fuzzy model for assessment and selection of the best idea of new product development


This paper introduces a model for evaluating and prioritizing new products development ideas. As the environment of decision making includes full of ambiguities and uncertainties, a fuzzy multi-criteria decision making model is applied to evaluate and prioritize the ideas based on the criteria. To validate the proposed mode, the results of the proposed model are compared with the results of applying the traditional AHP model in a manufacturer of Automobile parts. The comparison indicates that applying the proposed model would lead to more reliable and compatible results than the uncertain environment of decision making process.
Keywords: Product innovation, Company, Multi criteria decision making, AHP, Fuzzy logic. 


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