Indian Journal of Science and Technology

Abstract

The proposed work does a web utility mining process for identifying the useful web navigation patterns. An optimal prefix tree is generated from the log file details and the mining is performed. From the set of mined web navigational patterns the efficiency is found by considering certain parameters. The parameters like frequency, utility, downloads, book mark, selection are considered for each web page and efficiency for the web navigation pattern is found. The work is done by using real data set extracted from an e-commerce web site and with synthetic data set. This provides a better analysis of the web site. The result provided by this proposed work can be used or various application in developing the web site contents.

Keywords: Non Sequential Pattern, Pattern Weight, Sequential Pattern, Utility, Web Path Traversal