Indian Journal of Science and Technology

Abstract

Background/Objectives: The use of social media has exploded along with the rapid growth of internet and smart gadget. It makes the communication and interaction between people are becoming easier and faster. This study was carried out to examine how the TATI University College (TATIUC) students use the social media and the relations to their communications and self concepts. Methods/Statistical Analysis: A quantitative approach was used in the survey and the data collected from TATIUC undergraduate students. An assessment is conducted to test the reliability and validity of the measures used. Descriptive statistic, frequencies and correlations are used in analyzing the data. Findings: The results indicated that 90.5% of the respondents commonly access and use at least one of social networking sitesin the mostly used are Whatsapp and Facebook. The results also revealed that the social media has dominated their communications with friends and family, which give the influence of students’ self-concepts. Considering the wide usage of the social media, it is hoped that this study has given new insights to understand the potential value of social media on college students. Applications/ Improvements: Further studies should be conducted with a focus on the use of this media for academic purposes, realizing the implications of social media on student’s performance.

Keywords: Communication and Self Concept, College Students, Social Media