Indian Journal of Science and Technology
Year: 2017, Volume: 10, Issue: 18, Pages: 1-5
Sonica Rautela1* and Tarun Kumar Singhal2
1Faculty of Management, Symbiosis International University, Pune - 412115, Maharashtra, India; [email protected] 2Symbiosis Institute of Telecom Management, Constituent of Symbiosis International University, Pune - 412115, Maharashtra, India; [email protected]
*Author for the correspondence:
Faculty of Management, Symbiosis International University, Pune - 412115, Maharashtra, India; [email protected]
Objective: To explore and compile studies related to SNSs and Youngsters. It also tries to explore various areas which have been of keen interest of different researchers in near past. Method: Researchers have adopted a qualitative perspective. References to the articles and trends related to the topic are used. Findings: The world has moved from the traditional World Wide Web (WWW) to Web 2.0 state of technologies. One of the key changes which have been experienced by the whole world is the change in communication ways. Social Networking Sites (SNSs) can be referred as the medium of this change. These online virtual spaces provide a platform to the users to interact, collaborate and share the content. Further, the tranche of the whole population which is most affected is the youngsters. The various studies done on SNSs have therefore focused on students as their sample population. The study explores the different area where the work has been done in order to add to the existing body of knowledge. Application: The study offers an insight for researchers and marketers in the world of Social Networking Sites.
Keywords: Social Capital, Social Networking Sites (SNSs), Technology Acceptance Model (TAM), Youngsters
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