• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2016, Volume: 9, Issue: 2, Pages: 1-6

Original Article

A Study on Influential Evaluation of Information hubs in Social Networks


Objectives: The objective of the work is to identify the most influential nodes and to classify the information hubs in the social network in promoting the viral marketing. Methods: N-gram model classification approach is used for categorizing the information hubs of different domains. Findings: The proposed method aims at estimating influence of each user in the network and categorizes the information hubs by using domain based classification to advertise a product in a social network. Applications/Improvements: The work can further be extended to slice the longer string into N characters to measure the similarity value depending on the set of characters between words and relationship among them.

Keywords: Social Network, Information hub, influence maximization, influential node, Viral Marketing.


Subscribe now for latest articles and news.