• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2016, Volume: 9, Issue: 36, Pages: 1-9

Original Article

Effectiveness of using WhatsApp to Manage Talents in Creating Student Superstars “Of the pupils, by the pupils, for the pupils”


Objectives: The research is about exploring the possibilities of achieving non academic dreams of students by utilising their talents with the time they are ready to spend. Creating a Talent Management model is to create an individual identity for the Generation Z students. The study is conducted for the students, by the students, and about the students to achieve their dreams in a systematic way with their support groups. It is not only a diagnostic program but also an implementation program for the students who exemplify the culture that acts as a catalyst in the achievements. As a large population of college students are from Generation Z and mobile has became an integral part of their life. More than 1000 engineering students were selected by simple random sampling method and formed WhatsApp groups based on their career objectives. Method: We deployed a special model for talent management among students which focuses on Individual Consideration, Intellectual Stimulation, and Study Life Balance. We studied students’ viewpoints regarding the educational use of WhatsApp groups in supporting their learning process. Finding: The proposed culture of success of Students’ Talent Management (STM) involves Ethics, Sustainability, Diversity, Engagement, and Creativity. We observed the effectiveness of using WhatsApp as a tool to manage talents of students in Creating Student Superstars. Application: It is inevitable to design talent management project and to establish such system in order to give better experience in the study life of students. The proposed model is recommended to implement by establishing talent management departments in educational institutions.
Keywords: Alternative Career options, Generation Z students, Mobile Learning, Non Academic Dreams, Students’ Talent Management, Student Superstars, Student Researchers, WhatsApp groups  


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