• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2019, Volume: 12, Issue: 44, Pages: 1-7

Original Article

Integrating Financial Perspectives in Examining the Factors and Context of E-Commerce Utilization among Selected Canadian Firms


Objectives: The study aims to examine the factors and context that encourage the adoption of e-commerce among selected Canadian companies. Methods: The study employed Benaroch use of real-option theory in assessing risk factors from 811 Canadian companies. Furthermore, the NEBIC model was used to analyse firms’ capacity in managing e-commerce. Data were analysed using maximum likelihood estimation, correlation matrix, and t-test of means equality. Findings: The study arrived at the following conclusion on the basis of the results obtained: technology-competent employees, competitive industry, and high variability of consumer sales positively correlate with the decision to use e-commerce. Applications: The study also found the agility of the firm to work on e-commerce positively correlates with e-commerce usage. Agility is attained by intensive e-commerce technology in-house training, encouraging its customers to use its e-commerce facility, and promoting e-commerce among other members of the industry.
Keywords: E-commerce, Information Technology Investment, Real Option, Selling Online


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