Indian Journal of Science and Technology
Year: 2019, Volume: 12, Issue: 44, Pages: 1-7
Ahmed Alojairi1, Abdullah Almansour2, Abdullah Basiouni3, Kang Mun Arturo Tan3, Hafizi Muhamad Ali3,* and Walid Bahamdan4
1 Department of Accounting and Management Information Systems, King Fahd University of Petroleum and Minerals (KFUPM), Dhahran, Kingdom of Saudi Arabia; [email protected]
2 Department of Economics and Finance, King Fahad University of Petroleum and Minerals (KFUPM), Dhahran, Kingdom of Saudi Arabia; [email protected]
3 Department of Management Sciences, Yanbu University College, Yanbu Al Sinaiyah, Kingdom of Saudi Arabia; [email protected], [email protected], [email protected]
4 Sara Holding, Riyadh, Kingdom of Saudi Arabia; [email protected]
Objectives: The study aims to examine the factors and context that encourage the adoption of e-commerce among selected Canadian companies. Methods: The study employed Benaroch use of real-option theory in assessing risk factors from 811 Canadian companies. Furthermore, the NEBIC model was used to analyse firms’ capacity in managing e-commerce. Data were analysed using maximum likelihood estimation, correlation matrix, and t-test of means equality. Findings: The study arrived at the following conclusion on the basis of the results obtained: technology-competent employees, competitive industry, and high variability of consumer sales positively correlate with the decision to use e-commerce. Applications: The study also found the agility of the firm to work on e-commerce positively correlates with e-commerce usage. Agility is attained by intensive e-commerce technology in-house training, encouraging its customers to use its e-commerce facility, and promoting e-commerce among other members of the industry.
Keywords: E-commerce, Information Technology Investment, Real Option, Selling Online
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