Indian Journal of Science and Technology
Year: 2012, Volume: 5, Issue: 2, Pages: 1-5
Morteza Mosakhani1 , Mehdi Behboudi2 *, Ateneh Qodsi Khah3 and Marzieh Ardalani3
1Department of Public Management, School of Management and Accountancy,
2Department of Business Management,
3Young Researchers Club, Qazvin Branch, [email protected],
*Author For Correspondence
Department of Public Management, School of Management and Accountancy
Online Advertising Industry is gaining importance for the marketing discipline. Its new technologies and online practices have created a place where there is no way for avoiding its privileges. In this regard, this paper reviews one of the new practices in online advertising. Lead Generation or Lead gen has been designed to provide some insights and knowledgeable data about online consumer behavior. The study presents the core concepts of LD and defines how it works. In addition, a conceptual framework is designed to entirely figure out Lead generation activities.
Keywords: Lead generation, Online advertising, Proprietary technology, Interactive Agencies
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