• P-ISSN 0974-6846 E-ISSN 0974-5645

Indian Journal of Science and Technology


Indian Journal of Science and Technology

Year: 2012, Volume: 5, Issue: 2, Pages: 1-5

Original Article

Lead generation: A new strategy for attracting target customers


Online Advertising Industry is gaining importance for the marketing discipline. Its new technologies and online practices have created a place where there is no way for avoiding its privileges. In this regard, this paper reviews one of the new practices in online advertising. Lead Generation or Lead gen has been designed to provide some insights and knowledgeable data about online consumer behavior. The study presents the core concepts of LD and defines how it works. In addition, a conceptual framework is designed to entirely figure out Lead generation activities.
Keywords: Lead generation, Online advertising, Proprietary technology, Interactive Agencies


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