Lead generation: A new strategy for attracting target customers

Morteza Mosakhani; Mehdi Behboudi; Ateneh Qodsi Khah  and Marzieh Ardalani

doi:10.17485/ijst/2012/v5i2.33

Article

Lead generation: A new strategy for attracting target customers

VIEWS 792
PDF 1013

Abstract
Full-Text HTML
Full-Text PDF
How to Cite

Indian Journal of Science and Technology

DOI: 10.17485/ijst/2012/v5i2.33

Year: 2012, Volume: 5, Issue: 2, Pages: 1-5

Original Article

Lead generation: A new strategy for attracting target customers

Morteza Mosakhani¹ , Mehdi Behboudi^{2 *}, Ateneh Qodsi Khah³and Marzieh Ardalani³

¹Department of Public Management, School of Management and Accountancy,
2Department of Business Management,
3Young Researchers Club, Qazvin Branch, [email protected],
[email protected]*
[email protected],
[email protected]
*Author For Correspondence
Mehdi Behboudi
Department of Public Management, School of Management and Accountancy
Email:[email protected]*

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Online Advertising Industry is gaining importance for the marketing discipline. Its new technologies and online practices have created a place where there is no way for avoiding its privileges. In this regard, this paper reviews one of the new practices in online advertising. Lead Generation or Lead gen has been designed to provide some insights and knowledgeable data about online consumer behavior. The study presents the core concepts of LD and defines how it works. In addition, a conceptual framework is designed to entirely figure out Lead generation activities.
Keywords: Lead generation, Online advertising, Proprietary technology, Interactive Agencies