Indian Journal of Science and Technology

Abstract

This article is devoted to the solution of an important problem ofthe language -the study ofthe functions of speech etiquette in the Russian and Chinese linguistic world-images. Language is a part of culture. Culture includes the regulatory elements such as ideals, moral norms, traditions, customs, etc. Together they constitute social norms of behavior, compliance with which is an essential condition for saving the society as an integrated whole. The purpose of the study is to reveal the linguistic peculiarities of speech etiquette in the Russian and Chinese linguistic world-images. The speech etiquette in different communicative cultures is a subject of the study. In accordance with the purpose and subject of the study, we set the following tasks: • To define the content of speech etiquette in linguistic world-images. • To identify the national and cultural identity of speech etiquette in the Russian and Chinese communication cultures. In the course of the study, we used both empirical and theoretical methods of research. The first group included primarily the methods of the source and text studying, classification and the results analysis. The second group included the analysis method, aimed at investigating the overall dynamics of the subject, the system analysis method, enabling to consider the development and structure of the subject in their relationship by the results of the questioning.
Keywords: Communicative Culture, Language, Speech Etiquette