Indian Journal of Science and Technology
Year: 2023, Volume: 16, Issue: 36, Pages: 2912-2919
Anand Sasikumar1, M V Sunil2*
1Assistant Professor – Operations, SDM Institute for Management Development (SDMIMD), Mysore, Karnataka, India
2Assistant Professor – Systems and General Management, SDM Institute for Management Development (SDMIMD), Mysore, Karnataka, India
Email: [email protected]
Received Date:23 July 2023, Accepted Date:24 August 2023, Published Date:27 September 2023
Objective: To study the feature preference(s) in Artificial Intelligence (AI) Chatbots among Post Graduate students in the Commerce and Management domain who have experienced Chatbots for academic writing. Methods: The authors used the combined AHP-TOPSIS method to approach the 214 student’s responses studying in autonomous institutions under the University of Mysore, India. Findings: The results show that the students prefer tools that provide information from authentic sources, followed by tools that are easy to use. Open source and style of presentation are the other preferences. This study has identified the top nine Chatbots identified by the students, and the authors used the AHP (Analytic Hierarchy Process) - TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method to present the tools with a defined rank based on priority. Novelty: Authors observed during the literature review that there are research studies that record and discuss the experience of use of Chatbots. However, there needs to be more studies that analyse the user preferences in these AI tools focused on education. Considering the usage of these tools in academic writing, this study stands out and reports the gap in this area.
Keywords: Chatbots; Artificial Intelligence; Content Generative Tools; User Preference Study; AHPTOPSIS Model
© 2023 Sasikumar & Sunil. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Published By Indian Society for Education and Environment (iSee)
Subscribe now for latest articles and news.