Indian Journal of Science and Technology
Year: 2015, Volume: 8, Issue: Supplementary 4, Pages: 1-10
Joshi Sujata1 , G.S.Jayendran2 and Dalal Rohit1
1 Symbiosis Institute of Telecom Management, Symbiosis International University, Lavale, Pune, India
2 Enterprise Intelligence & Analytics, Ernst & Young, Chennai, India
The telecom industry is phasing towards a business model which is more data centric, as the industry sees a decline in its legacy services. As a result of this shift, the legacy metrics and KPIs which were once used to scale and understand respectively the performance ofthe industry need to evolve as per needs ofthe new environmentto provide a more accurate picture of the industry as it undergoes a business transformation. As a result of shift from voice to data there is a change in the business trends in the telecom industry which in turn necessitates the need for new Key Perfomance Indicators to measure the performance of the telecom industry. So the objective of the paper is to study the changes happening in the telecom industry due to the shift of voice from data and the effect of this shift on the telecom business trends. The paper attempts to come up with new key performance indicators which will help the telecom managers’ scale the usage and revenue generated by data services more accurately.
Keywords: Business Transformation, Business Trends, KPI, Legacy Metrics
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